How to Tell If a Stock Is Undervalued

By Sean Wade · 7 min read ·

Quick answer

A stock may be undervalued when its price is low relative to what the business earns or is expected to earn. Investors typically compare valuation ratios like P/E, PEG, price-to-sales and free cash flow yield against the company's own history, its peers and its growth rate — no single ratio is enough on its own.

Price vs. value

Price is what you pay; value is what the business is worth based on the cash it can produce over time. A stock is "undervalued" only relative to a reasonable estimate of that value — which is why valuation always involves assumptions.

Key valuation ratios

  • P/E ratio: share price ÷ earnings per share. Shows how many dollars investors pay for $1 of earnings. Forward P/E uses expected earnings.
  • PEG ratio: P/E ÷ expected earnings growth rate. Adjusts P/E for growth; around 1 is often viewed as roughly fair, though conventions vary.
  • Price-to-sales (P/S): market cap ÷ revenue. Useful for companies that aren't yet profitable.
  • Free cash flow yield: free cash flow ÷ market cap. Higher yields mean more cash generated per dollar invested.
  • EV/EBITDA: enterprise value ÷ EBITDA. Accounts for debt, so it's helpful when comparing companies with different balance sheets.

Compare in three directions

  • Against its own history: is the multiple below its typical range?
  • Against peers: how does it compare with similar companies in the same industry?
  • Against growth: a high multiple can be fair for fast growth; a low multiple can be a trap if earnings are shrinking.

Watch out for value traps

A low P/E can mean the market expects earnings to fall. Check revenue trends, margins, debt levels and whether earnings are one-time or recurring before deciding something is cheap.

Discount, fair, or premium?

Dragon Investing's free valuation course walks through a simple framework for placing a stock into one of three buckets — discount, fair or premium — using these ratios, with quizzes and a built-in calculator.

Want the free course? Get instant access.

Educational content only — not financial advice.

This article is for educational purposes only and is not financial advice. Investing and options trading involve risk, including loss of principal. Do your own research and consider speaking with a licensed professional. See our disclaimer.

More guides